What is SEO? How Does SEO Works - Diampur Express

What is SEO? How Does SEO Works? 

You've heard the term SEO, but you're not sure what it's all about, or if you even need to care about SEO. This article will provide an overview of how SEO works and why it matters to your blogging growth.

SEO stands for Search Engine Optimization. SEO's goal is to get your website the best possible rank for organic search, or non-paid results, on search engines sources such as Google, Bing, and Yahoo. Every day millions of people search online for products, solutions, and services. A decade of research proves that people rarely look beyond the first page or two and three of results, and they most of the time prefer to click the links which appear at or near the top of the page. 

Search engines use multiplex formulas and processes called algorithms to index, analyze and rank the millions of sites to it's search engine. People can optimize their site to align with these algorithms by applying techniques that act as signals to search engines. Search engines evaluate these signals and use them to assess where the people's website should rank compared to other sites. These signals include meta tags, keywords, and links to your site from other sites. 

A very important thing to remember is that search engines are sophisticated; they analyze for quality and for the quantity, in order to provide search results that are relevant and trustworthy. The most important part of optimizing your site is to think about your target audience. Who are they? What they want? What will they want to see and learn, when they visit your site? 

What phrases or words are they likely to use to search for your products, solutions, and services? Use that knowledge to create compelling, well-written user-friendly content that engages your audience and push them to action. Remember, flooding your website with keywords that degrade the readability and appeal of your content will negatively impact search rank, not help it. 

Make your site easy for people to share on social sites. It is another way to optimize your site. Adding buttons for Whatsapp, Twitter, Instagram, Facebook,  and other social sites is a great way to make your site more shareable and it gives you growth to get more visitors. 

Uses of backlinks can also help to improve your website's ranking. Backlinks are created when someone puts a link of your sites to theirs. Search engines takes strict note of backlinks but having a bunch of websites linking back to yours will not boost your search engine ranking. 

Again, quality and relevance are the golden keys for SEO. If this is all sounding complex and time-consuming, well it can be. The good news is that there are automated tools and expert services to help you, such as Ahref Search Engine Visibility tool and SEO Services. Everyone with a website should care about SEO If they want to go beyond the limiting. 

SEO Tools: 

There are many tools available which help you to improve your SEO, tools such as Google Adwords, (Free SEO tools) Ahref, Godaddy Search Engine Visibility tools and etc. 
You can't become an SEO expert unless you use SEO tools. If you are a beginner start Google Adwords key planner SEO tools which is free of cost. 

This is the basic understanding of SEO. I hope this article helps you to learn How SEO 

Works.  If you have any questions, make sure you ask on the comment section, I will definetly answer. Please help me by sharing this article to your social sites.
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